Content strategy provides the map and instructions for producing and maintaining valuable content, and is central to creating the connection between your business and your users. During CS, we add clarity and structure to your storytelling, setting the stage for a logical user experience.
During UX we combine user research, content strategy, design principles, and technical considerations to create a foundation and rationale for the overall interactive experience. A complex, variable, and highly customized series of exercises, UX serves to define points of interface and interaction, and to produce the blueprints for a meaningful user journey.
When most people think of website design, they’re thinking of UI design. Using content strategy, UX blueprints, and brand guidelines, we create a visual design for the website, product dashboard, or mobile app, and work with other teams to produce the content assets call for in the design.
Now that we’re clear on the visual design, we can start to expand on your comprehensive interactive experience. This is where we begin to pair great UX design with additional components like motion, photography, videography, and copywriting.
The level of work from Focus Lab is just tremendous, and is literally changing the face of JibJab.Jawsh Smyth, Lead Designer, JIbJab