The first step of discovery and strategy is understanding how your organization exists presently by conducting a sort of audit of your current experience, competitive landscape, benefits and differentiators, goals, and audiences. Seeing where you are today allows us to better chart a path toward your future.
Here we dive deeper into researching your existing or future markets, competitors, audiences, and even specific points of interaction. Discovery and strategy give us a clearer picture of where we need additional research on your company and industry in order to present you with informed recommendations for the next phase of the project: production.
Opportunity Analysis and Strategic Planning
Spending time with you to learn about your industry positions us to offer insights about how we can impact your business, and allows us to help you shape the direction of your brand or your product. Rather than asking you to have a defined roadmap beforehand, we work with you to review your market and identify opportunities, and we assess your goals and budgets to create a plan that will help your business flourish.
Our strategic process aims at defining a foundation and rationale for your brand, and ensures that the subsequent design process is specific to your needs and those of your end user. It also helps us make recommendations on specific branding assets for the production phase.
The strategy for user experience leverages research to create a foundation and rationale for the overall experience. After developing an understanding about your users, their goals, and the experience we want to create, we can define points of interface and interaction. Often this results in visual sitemaps, user flow diagrams, and/or wireframes, which will ultimately be the backbone of the interface design.
Based on what we learn about you through discovery, and considering your various budgets, resources, and goals, we create tailored and strategic production plans. We also closely consider the opportunity analysis and strategic plan to ensure that our plan meets all of your business objectives and, most importantly, is realistic and achievable.