A visual brand experience can take you only so far. A distinctive verbal experience is as crucial to a fully expressed, cohesive brand as the visual. Your audience’s loyalty to your brand is largely determined by the voice you use and the messages you convey.

Verbal Identity & Guidelines

Without definitions of brand voice and tone, a brand experience could feel flat and unfinished. We dedicate time and process to defining voice and tone, and then we build out a custom communications style guide for your brand: a set of technical composition rules that anyone writing on behalf of your company can use to evoke your brand’s distinctive personality.


Messaging aligns what your company does, who they serve, and why it matters. By doing so, we create a unified story for your audience’s brand journey that minimizes confusion and maximizes clarity. We’ll apply your brand voice and tone to important marketing messages like your elevator pitch, value proposition, key features and benefits. The result is a bank of ready-to-use statements that serve as the foundation for your marketing and web content strategy.



The right words wield power, connecting people with your brand story. Our copy experts dive deep to tap your company’s life blood, infusing your messages with the prose that best speaks to your audience and values through the appropriate channels. While each platform and medium evolves over time, we’ll plan ahead to guide meaningful conversations well into the future.

Focus Lab is one of the best design agencies I’ve worked with not only on a professional level, but personality wise as well.

Ted Boda, Director of Design, Udacity
Behind the scenes communication work photos
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