Idoia Gkikas

Brand Writer

Idoia Gkikas, Brand Writer

A researcher by nature, Idoia’s happy place is wherever she can pursue her deepest passions: writing, editing, reading, research, and analysis.

Idoia has been in the digital content production field since 2004 as a web editor (twice), a marketing coordinator, a freelance writer/editor/WordPress gal, and the managing editor of a content marketing and branding agency. She joined the Focus Lab team as a Brand Writer in November 2019.

A researcher by nature, Idoia’s happy place is wherever she can pursue her deepest passions: writing, editing, reading, research, and analysis. She brings a well-rounded skill set that balances both communications expertise and technical acumen — in other words, she’s equally enthralled by writing style guidelines as she is troubleshooting a broken website.

Idoia earned her B.A. in English from Cal State Long Beach (Go Beach!) and her M.A. in English from the University of Florida (Go Gators!). Outside of work, you’ll most likely find Idoia with her nose in a book, sweatin’ to the oldies at the gym, salsa dancing with friends, or hanging out with her four children, husband, and dog.