The Story of Us

We build thoughtful identities and experiences to elevate and empower organizations.

Bill Kenney, Focus Lab Co-Founder

What We Do

Our skills are specific and fine-tuned. We are specialists, not generalists. We build identities and experiences to elevate and empower organizations.

Why We Do It

We believe in the power of design. We thrive on building relationships and helping good people and organizations succeed through a collaborative process.

Our Core Values

  • Own The Work
  • All Over Ego
  • Lead With Courage
  • Assume The Best
  • Strive For Excellence
  • Empathy In Action
Learn more about our core values

Our core values serve as the foundation of behaviors that drive us.

Erik Reagan, Focus Lab Co-Founder & CEO