Portfolio: Assembly Branding

By William Kesling

I wanted to capture the step-by-step process of creating this brand through the video medium.

There was a great deal of footage, so the challenge became culling what shots would best capture the experience and the great deal of time and talent that went into this project. We were careful to include real life scenarios in which the brand could be used and displayed. That helped convey the social community characteristic that lives within Assembly.

For a more in-depth look at this design experience, visit our Assembly portfolio page.