I had the joy of conceptualizing, styling, and shooting the case study.
FYC's brand is one of light, hope, energy, and youthfulness. Plugging students into fulfilling career paths...that's pretty aspirational. I wanted to expound on that feeling. But how?
After conceptualizing, it was apparent that the feeling of hope - of a mission - is uplifting. How better to visualize that feeling other than through floating? The concept was born.
After selecting three professions, the process of styling, shooting, and retouching began.
Stay tuned for more to come from our FYC case study…
Make Some Noise