Fuerte: Supporting Relief Efforts in Puerto Rico

By Genina Ramirez

On September 20, 2017 the Caribbean was forever changed. A hurricane of unprecedented strength left the people of Puerto Rico trapped without power, water, communications, and access to food.

Five months later, conditions are slowly improving, but thousands are still living in darkness, without a true understanding as to what their futures hold.

Despite the lack of coverage in the media, the people of Puerto Rico are still in dire need of our help. The Focus Lab team decided to find our own way to give back, so we pooled our collective talents to show that design can make a difference.

The result? A shirt that not only looks good, it does good. Introducing, Fuerte, a shirt honoring the strength, love, and resilience of the Puerto Rican people. 

All profits from this campaign will be donated to UNIDOS, a program by The Hispanic Federation. Their goal is simple: to serve the immediate and long-term needs of families and communities in Puerto Rico. To date, UNIDOS has seeded over $13 million to support emergency relief and recovery projects throughout the island.

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A nation's culture resides in the hearts and in the soul of its people.

Mahatma Gandhi

Please join us in supporting the people of Puerto Rico. Find out more about the shirt design, including how to purchase. 

Nuncas olvides que juntos, somos más fuertes.
Never forget that together, we are stronger. 


🇵🇷 Buy the shirt here

Note for clarity: when we say "profits" will go to UNIDOS, that means all money left over after we buy and fulfill the shirts. Focus Lab isn't taking a cut of what is raised. In fact, we're spending money to make this happen. ❤️