Fuerte: By the Numbers

By Joshua Krohn

In March of 2018, the Focus Lab team rallied our friends and family to support the relief efforts in Puerto Rico. The territory was five months into the recovery from Hurricane Maria’s devastation, the worst natural disaster on record to affect Puerto Rico.

Fuerte By The Numbers Blog 2X

Our campaign, Fuerte, was simple: show that design can make a difference. And we did that by designing a shirt that honored the strength, love, and resilience of the Puerto Rican people.

Profits from this campaign were donated to UNIDOS, a program by The Hispanic Federation. Their efforts are concentrated on emergency relief and recovery projects throughout the island. Focus Lab also committed to match up to $5,000 in sales.

When we started Fuerte, we weren’t sure what to expect. But after launch, the response was really encouraging. So we reached out to our friends and peers offering them the opportunity to join us in donating matching funds to UNIDOS. And, once again, the response was overwhelming.

Now with the campaign fully wrapped, we’re honored to share the final impact you had on the lives of our fellow Americans.

Number of shirts sold

Profit donated to UNIDOS

Focus Lab Match

Organization Matches

Total amount donated to UNIDOS

A huge thank you to our friends and partners at the following organizations that amplified our efforts:

Bright Umbrella
Craft CMS
Foster Made
Clark Valberg (InVision)
Vector Media Group

Sadly, at the time of this writing the work in Puerto Rico isn’t over. Power has finally been restored to the entire island, nearly eleven months after Hurricane Maria struck. Estimates say that up to one-quarter of the work done hurriedly to illuminate Puerto Rico after the storm will have to be redone.

If you missed the campaign, or wanted to purchase a shirt but couldn’t, please still consider donating to UNIDOS.

Nuncas olvides que juntos, somos más fuertes.
Never forget that together, we are stronger.