We are in the midst of refining our branding process again, so I thought the first book would help further that internal discussion. At the beginning of the year, Bill and I discussed my goal of furthering my knowledge of type. Hence, the second book.
The Strategic Designer: Tools and Techniques for Managing the Design Process by David Holston, was a great read that helped me look closer at how I interact with projects and, especially, how I interact with clients.
Holston talks about developing relationships with your clients as a key way to help design projects run smoothly and result in a better product in the long run. When you have a good relationship with a client it makes all the difference.
Another aspect to focus on is research. Before you go balls-to-the-wall on a project, you have to know about your client: their target audience, competitors, and USP (Unique Selling Point). Research helps support what we create. We set ourselves up for victory by creating something well-informed.
Designing Type by Karen Cheng is somewhat different than other books I’ve read this year. It is more like a textbook than a narrative. It will be an invaluable reference book for me as I work to extend my typographic knowledge.
I’m only a year out of design school and typography is one of those areas of design where I am lacking and need to up my game a little bit. It was a class where I didn’t pay a whole lot of attention, and in hindsight I should have.
My biggest takeaway from Designing Type was some of the typographic lingo. As an example, the open space in letters like “b” or “p” are called counters, and a crossbar is the line in the the middle of an uppercase “A.” (Yea… my typographic knowledge was pretty limited. But that is all changing. Within the next couple of weeks, I am going to go back through it, giving myself homework, and diving further.)
So, that’s my takeaways. Check them out for yourself and let me know what you think!
Make Some Noise