10 Minutes On Brand: Color Palettes

By Will Straughn

Will Straughn is joined by his business partner and Chief Creative Officer at Focus Lab, Bill Kenney, for a discussion around brand color palettes within a visual identity.

The ground rules for 10 Minutes On Brand are very simple: we’ll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode’s discussion around brand color palettes will answer questions like: What value can a color palette deliver to a brand? Or, what do you do if every color is taken within a competitive landscape when picking brand colors?