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Our Thoughts
A collection of missives and messages, along with nerd talk and company carryings-on.
Brand Architecture: Keeping Your House In Order
Haley Bridges
Strategy
The Game-Changing Power of Brand Stories
by Idoia Gkikas
Communications
Pull Your Team Through a Rebrand
by Will Straughn
Branding
How to Build Your Branding Project Team to Get Things Done
by Shabnam Gideon
Branding
Project Management
Verbal Branding: Why It’s The Right Time, Even When Everything Else Isn’t
by Amy Nance
Communications
Vision Over Validation: Measuring Brand Value
by JT Grauke
Branding
Strategy
Invest in Typography
by Matt Yow
Branding
Empathy in Action – Today
by Erik Reagan
Culture
Community
Keep Your Competition Up at Night
by Will Straughn
Branding
Your Brand Walks Into a Bar: Voice and Tone
by Idoia Gkikas
Communications
Our Secret SAUCE
by Bill Kenney
Culture
Core Standards
