Meet Stitch, a simple, powerful ETL service built for developers. In addition to introducing a new product to the world (and a very competitive industry), our challenge was to tell the data story in an approachable way and to combine a feeling of authority with a small hint of playfulness.
Stitch Data
Focus Lab collaborated with Stitch to produce a comprehensive brand experience that harkens trustworthy-professional-tech energy, hedged with approachability for mass appeal. We set Stitch apart from a competitive industry via a unique color palette, exploration of powerful but modest type treatments, and mark concepts that avoid data clichés. The system as a whole is simple and enduring for a long brand trajectory.
I was skeptical about outsourcing something as core as our brand, but the success of this project and the partnership we developed with the Focus team has changed the way I think about working with agencies.
Jake Stein, CEO / Co-Founder, Stitch Data
Focus Lab kept our insanely tight deadline on track with a fun, open, and collaborative process. The result was an amazing brand identity that we’re super proud of.
Kevin Jackson, Design Director, Stitch
Scope Of Work
Discovery & Strategy Services
- Baseline Evaluation
- Research
- Opportunity Analysis and Strategic Planning
- Branding Strategy
Branding Services
- Branding Strategy
- Visual Identity and Assets
- Collateral
- Brand Guidelines
Multimedia Production
- Motion Design