Pinsa is the first fast-casual Romano pizzeria in the US serving authentic ancient Roman pizza, known as pinsas. They are known for fresh, quality ingredients, and quality customer experiences.
They approached Focus Lab in need of a dynamic, comprehensive brand system that would convey energy, personality, quality, and food ethos. The brand likewise needed to convey authenticity—real people, real food, real purpose—and harken storytelling from the Roman pinsa experience.