Data is everywhere around us. For those who run websites or mobile apps, making sense of all this data requires a ton of work: writing tracking code, building a data pipeline, writing SQL queries, designing the reports, and a bunch of other stuff that takes business owners away from their real work. If you’re a non-techie, understanding this data is a chore. Unless you’re working with Heap. Heap is a web and mobile analytics tool that, when installed, automatically captures every interaction within your site or app. When you need to analyze the data, you do it instantly through a simple visual interface using nothing but points and clicks. The best part is not writing code. Ever.
Our task was making analytics–a potentially dry subject–approachable to anyone who’s interested in data. We worked with them to extend their current brand onto a site that sets them apart and positions them well for continued growth.