Frame.io

Because their product does nothing short of reuniting artists with their creative process, we wanted to create a brand and website that felt like a beautiful revolution: Something other artists would embrace with tribal allegiance and pride. It needed to be bold, visually stunning, and authentic.

To capture the transformative nature of the brand, we designed elements that create a sense of evolution and progression. From the visual and verbal identities to their applications on the website, the brand speaks to how Frame.io is taking an industry steeped in traditions and revolutionizing the way we think about video review and collaboration.

To arrive at the mark, we converted the classic video play icon to a textured tread that feels lifelike and tangible. Then we took it a leap forward with motion graphics, smoking the purple bars into gorgeous, vivid existence.

We chose a mostly dark aesthetic, as it needed to speak to a very targeted audience of creative professionals. While the look and feel mirrored elements created during the branding phase, the use of lighting, depth, and shadows were used to pay homage to the industry. This site leverages beautiful product visuals accompanied by intentional brand elements to bring the visitor a cohesive brand experience.