The BlueWave team approached Focus Lab with a problem: their online experience no longer represented who they were as an organization. As a pioneering solar developer and leading community solar service provider, BlueWave has built more than 135 MW of solar projects to date and provides community solar access to thousands of customers.
However, their website didn’t accurately showcase their product offerings, nor did it serve their clientele in an optimal way. The challenge centered around being able to simply and succinctly communicate BlueWave's offering in an engaging brand and website, with an authentic, transparent voice and pioneering spirit.