Our Partnerships
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Marketo
Marketo approached us to redefine their brand identity for a bold and best-in-class company at the top of its game.
Strategy, Identity, Communications, Videography & more -
ASAPP
ASAPP needed an identity that would communicate their AI approach to customer experience before their public launch.
Strategy, Identity, Communications, Interface Design & more -
Braze
Braze, a leader in the marketing engagement space, approached us to bring their new name to life with a bold new brand.
Strategy, Identity, Communications, UX/UI & more -
Peachy
Peachy brings a fresh face to insurance and needed an identity bright enough to shine through industry conventions.
Strategy, Identity, Naming, Illustration & more -
Reify Health
Reify Health needed an identity appropriate for leaders in the health tech space, while staying true to their values.
Strategy, Identity, Interface Design & more -
Outreach
We helped Outreach tell their story through a bold new identity and a robust online experience.
Strategy, Identity, Communications, Interface Design & more -
For Joy
We created an identity for CBD tea brand For Joy that embodied its three brand attributes: fun, relatable, and sincere.
Strategy, Identity, Communications, Packaging & more -
Laravel
Laravel, the most popular open-source PHP development framework approached us to refresh their brand identity and site.
Strategy, Identity, Interface Design, Development & more -
Pinpoint
A welcome, yet progressive new brand to differentiate in a competitive recruiting landscape.
Strategy, Identity & more -
Galvanize
To usher in the next era of their history, Galvanize empowered us to rebrand their parent company and platform.
Strategy, Identity, Communications, & Motion Design -
Aptible
For Aptible, we made the complex world of information security accessible and welcoming, without sacrificing expertise.
Strategy, Identity, Communications, UX/UI & more -
Polco & NRC
After an acquisition, Focus Lab helped Polco and NRC communicate their combined strengths and retain their identities.
Strategy, Communications, Identity & more -
BlueWave Solar
We helped BlueWave revolutionize access to renewable energy through a brand refresh and a purposeful online experience.
Strategy, Identity, Communications, Interface Design & more -
StoryBots
Redesigning the identity, iOS, and desktop apps for StoryBots, an Emmy Award-winning Netflix series.
Strategy, Identity, Interface Design, UI Kit, Motion Design -
Udacity
Taking a client beyond success with an informed brand system and strategic web design.
Strategy, Identity, Communications, Interface Design & more -
PayTouch
A brand identity and web experience for a new player in the retail payments industry.
Strategy, Identity, Interface Design, Photography & more -
Frame.io
A sleek new brand and site for a disruptive team video editing solution.
Strategy, Identity, Interface Design, Multimedia, UI Kit -
Atlantic
We need only look across town to reflect on the chic brand work we did for our new culinary oasis.
Strategy, Identity, Communications, Photography -
Photography Showcase
Whether you're B2B start-up, a beauty brand, or a marketing campaign, we love telling stories through photography.
In-Studio Photography, Product Photography, Lifestyle Photography -
Weebly
Defining and applying verbal identity for Weebly's existing brand system.
Strategy, Content Strategy, Communications, Guidelines -
Bubble App
Media-and topic-focused social platform that addresses the deficits of text messaging and existing social media outlets.
Strategy, Identity, Interface Design, CMS Development -
Serverless
With legit claim to their name, Serverless originated the movement in serverless development.
Strategy, Identity, Interface Design, Motion & Videography -
Cahoots
Creating a lifestyle brand and website for a co-working space in Ann Arbor’s diverse tech and startup community.
Strategy, Identity, Interface Design, Development -
Focus Motion Reel
Motion at Focus Lab
Motion Design, Explainer Videos, Script Writing -
Gordo Taqueria
Serving up a spicy new brand and web experience for an O.G. Mission-district taqueria.
Strategy, Identity, Interface Design, Development & more -
500px
A brand experience and marketing materials for the web’s leader in photo imagery.
Strategy, Visual Identity, Motion Design, Videography -
Service Brewing Co.
Fresh new can designs for a seasonal series of craft brews.
Packaging Design, Custom Lettering, Illustration, Videography -
SpotHero
A friendly, heroic brand refresh for the leading parking app.
Strategy, Visual Identity, Motion Design -
Foster Made
From naming to user experience, our soup-to-nuts case study.
Strategy, Identity, Communications, Interface Design, UI Kit -
Hamilton Captive
A polished, Federalist-inspired system and sites built from revisited company architecture.
Strategy, Identity, Communications, Interface Design, Videography -
Token
Creating a full brand identity and user experience for the future of lifestyle products.
Strategy, Identity, Communications, Interface Design & more -
InVision Labs
A funky, flexible brand system for an offshoot of InVision. (Yeah, we were stoked.)
Strategy, Identity, Communications, Multimedia -
Stitch Data
Branding for a new data infrastructure product, in partnership with an awesome, design-savvy client.
Strategy, Visual Identity, Motion Design -
Pinsa
A lively and authentic brand experience for the next biggest name in fast-casual dining.
Strategy, Visual Identity, Communications -
The Grant
History meets modern cleanliness in this refined brand system for Savannah’s first Urban Suites experience.
Strategy, Visual Identity, Communications, Photography -
Recitate
Where we learned to think like a millennial, and created a team-favorite brand.
Strategy, Visual Identity, Marketing Materials -
Sello by Shopify
A marketing site founded on a sharp brand system that appeals to creators, curators, and aspiring entrepreneurs.
Strategy, Identity, Communications, Interface Design, UI Kit -
Ted Todd
Allstate’s largest franchise becomes a longstanding client and friend.
Strategy, Identity, Communications, Interface Design & more -
Heap
Analytics-meets-friendliness was the approach to improving this company's online experience.
Strategy, Visual Identity, Interface Design, Multimedia -
Notion
Artificial intelligence meets your email inbox; parent company and product branding.
Strategy, Visual Identity, Communications -
Assembly
Design that captures their interpersonal platform, simplifies complexity, & gives robust life to the visual experience.
Strategy, Visual Identity, Messaging, Interface Design -
JibJab
A spirited brand refresh and mobile app design for the company that invented the viral video.
Strategy, Visual Identity, Interface Design, Brand Book