Summer Teal Simpson Hitch

Brand & Communications Strategist

Summer Teal Simpson Hitch, Brand & Communications Strategist

Summer provides support and leadership to the branding team.

She is the first point of contact on all branding projects and she works closely with clients to interpret their needs, identify design challenges, and recommend scope of work and design approach for the production phases of a project. She serves as a resource to the client, the designers, and the creative director throughout the branding process.

Southern native Summer Teal Simpson Hitch cut her eyeteeth on copy in 2006, having recently relocated to Savannah. Those days were spent cubicled at a local environmental nonprofit, where she put dual masters degrees to use. (Her attaché includes a strong background in environmental politics and policy.) She meanwhile moonlighted as a journalist for local publications, a gig that eventually led to a focus on freelance journalism and copywriting.

Her appetite whet for a creative career trajectory, she joined the team at Focus Lab in 2013 as copywriter. She quickly noticed areas ripe for research and creative strategy, hence her role as Brand Strategist. Armed with skills of keen intuition, genuine interest in people, and intense process-orientation, she worked with the branding team to implement an overhauled brand process in 2014.

Today, Summer provides support and leadership to the branding team. She is the first point of contact on all branding projects and she works closely with clients to interpret their needs, identify design challenges, and recommend scope of work and design approach for the production phases of a project. She serves as a resource to the client, the designers, and the creative director throughout the branding process.

Summer took a fourth name in 2015 when she married Jim Hitch. They are the proud parents of three fur-babies (two dogs and a cat), and are eagerly expecting their first child in mid-2017.