Cléa Hernandez

Copywriter

Cléa Hernandez, Copywriter

Cléa writes and edits at Focus Lab. She tinkers with words to construct ideas, then chisels those into 'copy'.

Cléa writes and edits at Focus Lab. She tinkers with words to construct ideas, then chisels those into 'copy' (but knows nothing about copyright law — totally different thing). She supports the team by solving English language puzzles. When she builds style guides and communications strategies, Focus Lab clients benefit from her years writing odes to powerful missions at nonprofits, educational institutions, tech and aviation companies, etc. 

Cléa is a native Washingtonian (D.C.) who woke up one day on the right side of the Mason Dixon line and stayed put. A jolly introvert with a passion for words and the absurd, she spent nearly 20 years packing and unpacking her books in some great cities.

New York City was her first stop, for a B.A. in Philosophy from Fordham University. From there it was Valencia, Spain to reconnect with family. She began writing professionally for the American Red Cross when she moved back to D.C., then moved to Montreal, Canada to pen for McGill University. Later, in Philly, she composed grants for education idealists and wrote copy for green energy enthusiasts.

The Hostess City is now home for Cléa, her husband, and their crafty hound. You may read Cléa’s overtures to her new hometown in Savannah Magazine from time to time.

Now a copywriter for Focus Lab, she is a lone Trekkie in a sea of Star Wars memorabilia. Her superpower is retaining ‘80s R&B lyrics and her Kryptonite is reality television.