Your branding projects will kick off with a one-week branding strategy exercise. Our collaborative, strategic process aims at defining a foundation and rationale for your brand, and ensures that the design work is specific to your needs and those of your end user.
Visual Identity and Assets
Everything you need to put your best face forward, visual identity spans basic branding—logotype, mark exploration, secondary typography, color palette—to additional elements like app icons, iconography, illustration, patterns, and more.
Conventional type is everywhere. But custom type is uniquely yours, and can help distinguish your company. Type design is the construction of a typeface or font. The main goal is to craft each character (or glyph) to relate to all letters of its alphabet with legibility. We have some impressive type geeks on the team to help you with customized, unique type needs.
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Lettering is designing how letters in a particular word, or words, relate to one another. The goal being the design of the word, not each individual letter. The Focus Lab lettering masters will work with you to create a one-of-a-kind logotype experience.
Marketing is often the first touchpoint for your customers. It introduces them to your company. From advertisements, brochures and pamphlets, mailers and billboards, to web banner ads, social media marketing needs, and promotional videos, we can help elevate your new brand through print and online marketing materials.
Don’t overlook the power of consistency and lose momentum on the details. Let us carry your new brand forth into your print and digital collateral. This can include business cards, envelopes and letterhead, folders, note cards, stickers, t-shirts, coffee mugs, and more.
After all our collaborative work to create your new brand experience, an informed, methodical brand launch strategy will ensure that your team feels ownership and your clients are enthusiastic about the results. We have best practices for launch that start while your project is underway. We can also assist with rebrand videography, case study blog posts, and launch press releases to herald the unveiling of your new or refreshed brand.
Increasingly, people favor businesses they identify with, rather than being led by savings alone. Brand behavior helps you to live the brand, not just project an image. We define your brand behavior by first defining who you are. From there, we map out behaviors to reinforce that personality. We help you appeal to your audience by relating to them.
Because a brand is formed from the inside out, it makes sense to extend the brand experience back to your homebase. We work with interior designers and decorators to ensure that your team can experience the brand within the office environment.
This technical guide helps you live long in-brand. It includes specifications around sizing, distortion, whitespace, and usage. It will be an invaluable resource to designers and marketers on your team and ensure brand consistency and integrity over time.