The Challenge
The Savannah Soap Co. approached Focus Lab to create a unique brand and web presence that would redefine the laundromat experience and reflect the persona of this fresh, clean and green laundry service.
Our Solution
We created an identity system that combined a collection of soft and bold eco-based colors, clean typography, simplistic, iconic elements and strong photography. We worked with the client to create a strong list of descriptive words that would be used in practical marketing executions like packaging, signage and other collateral.
