Fitzhugh

Fitzhugh

Apparel, Brand Identity, Print Design

The Challenge

Fitzhugh hired us to create their brand from the ground up. Through this collaborative process, we were able to establish a unique company name, a memorable tagline and a clean, effective design that can adapt as the company grows.

Our Solution

Since the client was clear that the core services of the company could and would change over time, we were careful not to create an inflexible brand that did not allow for growth. To achieve this, we focused on simplicity in all areas.A clean, bold font and a distinct, identifiable color makes for an identifiable logo that can be adapted in the future.Read about this entire branding process in this blog post.