Cup to Cup Coffee Roasters

Brand Identity, Consulting, Marketing Strategy, Print Design

The Challenge

When small businesses begin finding success, sometimes it’s necessary to reassess the way things are done. Such was the case with Cup to Cup Coffee. As orders began to roll in with greater frequency, the founder approached Focus Lab to help him create a more professional look for his growing brand, as well as streamline the packaging process for improved efficiency.

Our Solution

The first thing we did was create a set of visuals that better represented the quality of the Cup to Cup product. We reworked the logo design and icons associated with the company to provide a more appealing look. Once this foundation was in place, we introduced a labeling system that was more time and cost-effective. Previously, every coffee label had to be printed and cut before being added to the packaging. We introduced a stamping system for the labels that significantly increased efficiency.