Pink Blush

PinkBlush is an online-exclusive maternity and fashion wear boutique based out of California. They’ve been serving up tasteful and sincere clothing for several years without a tailored brand image. That’s where we came in. We rebranded PinkBlush with a purpose that really sets them apart and positions them well on their continued path of growth.

Pink Blush Main Image@2X

Focus Lab designed a more flirty, feminine, and celebratory visual brand experience for PinkBlush. The new brand offers a tasteful yet coy personality, movement and motion, and an accessible boutique sensibility via secondary visual language like patterns and color palette. Focusing on a logotype without a logo mark conveys a modern, higher-end feel. Handwritten typography conveys honesty, sincerity, and customer focus.

Pink Blush Studio@2X
Pink Blush Print 1@2X
Pink Blush Print 2@2X

The logotype quickly developed into a refined script. The cursive logotype is a decorative yet contemporary brush script. The letterforms exemplify elegant nostalgia without emphasis on the retro or old fashioned. We added a slight incline to the letters to push the fashion-forward mentality of the brand image.

Handwritten typography conveys honesty, sincerity, and customer focus.

Pink Blush Logo@2X
Pink Blush Style Guide Book@2X
Pink Blush Lettering Screen@2X
Pink Blush Letting Book@2X

Color psychology revealed pink to represent femininity and femaleness, maternal nurturing and compassion, and warmth and comfort. Combining pink with other darker colors, such as dark blue or dark green, adds strength and sophistication. We selected a set of pinks that worked well together and then began to explore complementary colors to balance the brand. We landed on a confident set of blue-greens that contrasted and paired well with the softer palette.

Combining pink with other darker colors, such as dark blue or dark green, adds strength and sophistication.

Pink Blush Color 1@2X
Pink Blush Color 2@2X
Pink Blush Color 3@2X
Pink Blush Clothing Tag@2X

The new brand offers a tasteful yet coy personality, movement and motion, and an accessible boutique sensibility via secondary visual language like patterns and color palette.

Pb Summer@2X