When PayTouch came to Focus Lab, they had an idea and a name. They wanted to expand beyond payment processing and start offering business operations software to existing and new customers. A combination of payment processing, hardware, and software would provide retailers with everything they need to run their business.
The challenge was not only how to differentiate PayTouch in a sea of competitors, but how to convey their passion for business owners to succeed. Rather than focus on the technology, we drew right from the company’s namesake: touch. Storytelling centered around the human aspect and consumer focus of the brand.