We started from scratch on the visual identity and, later, web design for the lovely Ms. Katy Skelton’s burgeoning furniture company by the same name. The Brooklyn-based company designs and offers responsibly sourced, high-quality products that are themselves a marriage of modern concepts and nostalgic materials.
We focused on a simple mark and website, utilizing ample white space and classic colors—black, white, gold.
Throughout this project, we stayed true to Katy Skelton’s minimal, clean aesthetic and wistful spirit. Type included the more contemporary Pluto paired with the sentimental Wisdom Script. We focused on a simple mark and website, utilizing ample white space and classic colors—black, white, gold. Collateral materials included handcrafted, recycled papers, and reclaimed wood. The website carries the simplicity of the brand but builds on amazing product photography. That, paired with an uncluttered shopping experience, makes for a great brand, from print to digital.
The icon system adds the perfect balance to the clean design.
With the simplicity of the brand we knew it would be important to define a deeper visual language. For this, we leveraged the use of iconography. We created a large collection of single-color silhouette icons to define everything from the product categories to the brand story needs. The icon system adds the perfect balance to the clean design
Bill and the folks at Focus Lab did an outstanding job on the design of my website and company branding. They helped me get the best value out of my budget and were flexible and open to my feedback.Katy Skelton, Owner and Founder
Scope Of Work
- Branding Strategy
- Visual Identity and Assets
- Brand Guidelines
Interface Design Surfaces
- Visual Design