JibJab

JibJab is a California-based digital entertainment studio that built an empire of merrymaking by creating shareable video- and photo-based content that makes people laugh. They are credited with creating the first viral video. They came to us in need of a refreshed system that maintained existing brand recognition, while pivoting to embrace a cleaner, updated look that would be relevant and resilient for the future. The comedy and personality was woven into the videos and thumbnails, while the brand as a living stage for the videos was cold and empty. Poised to enter the mobile marketplace, they needed a strong and witty app design for JibJab Messages.

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The result of the JibJab rebranding process was a realization of what the brand should be: something that honored the JibJab personality while exploring a refined design style, drawing inspiration from three historic styles (Art Nouveau, Modernism, and Contemporary). The new iteration included logo and wordmark refresh, primary and secondary typography, ascribed color palette, and exploration of other secondary brand elements that created a look to support the brand throughout, and without the need for a dominating, omnipresent logo. Following the brand work we designed, from scratch, a native app that would be the future core brand experience. Leveraging the mission “users should experience the JibJab brand daily, not just every year on a birthday or holiday,” and described as “Emoji on Steroids” by USA Today, the goal of the new app was simple: push the boundaries of the JibJab landscape while staying true to the product.

Today, messengers are king and we intend to bring pioneering, premium content and tools to that channel the same as we have done in the past.

Gregg Spiridellis, CEO Guy & Co-Founder, JibJab Bros. Studios

People are familiar with JibJab’s funny videos and smart content, but they also know them by their logo—their primary identifier. Co-founding brother Evan Spiridellis originally drew the heads in 1999 as a portrait of he and other co-founding brother, Gregg. Without sacrificing the legacy, we refined the heads to better integrate the brand and aid in scaling.

The typography is simple and reminiscent of circus posters from the late 18th century. The wave and slab serifs harken back to the era of naïvety in typeface design while remaining contemporary and well-crafted.

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Some forget that JibJab was responsible for the first viral video ever. It was an honor working with them as they redefined themselves and their product.

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With the world changing and the smartphone revolution taking over, it was clear to the JibJab team that this was the next frontier for them. We worked alongside their team to define this new JibJab experience. We tackled everything in the native iOS app, from wireframing, design, and branding of Messages App—their new product. Within days it was featured in USA Today, TechCruch, and more, and presently maintains a 4.5 star rating with 1500+ reviews. We helped change the landscape of a company with 15 years of brand equity in the media-sharing space.

We tackled everything in the native iOS app, from wireframing, design, and branding of Messages App—their new product.

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Within days it was featured in USA Today, TechCruch, and more, and presently maintains a 4.5 star rating with 1500+ reviews.

Like the prior tagline, Fun Worth Sharing, the new slogan, Purveyors of Fun, broadens JibJab’s offerings beyond ‘funny.’ The word “purveyors” plays into the throwback, turn-of-the-century aesthetic of the brand. It also has a subtle undercurrent of humor in itself, given the high-brow nature of the word “purveyors” in contrast to the low-brow comedic content of the JibJab products.

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The level of work from Focus Lab is just tremendous, and is literally changing the face of JibJab.

Jawsh Smyth, Head of design at JibJab