The Story of Us

We build thoughtful identities and experiences to elevate and empower organizations.

Bill Kenney, Focus Lab Co-Founder

What We Do

Our skills are specific and fine-tuned. We are specialists, not generalists. We build identities and experiences to elevate and empower organizations.

Why We Do It

We believe in the power of design. We thrive on building relationships and helping good people and organizations succeed through a collaborative process.

Our Standards

  • Make it Better
  • Keep it Real
  • People Over Profits
  • Keep it Simple
  • Never Stop Learning
  • Quality Over Quantity
  • Work to Live
  • Ask More Questions
  • Craft isn't Enough
Learn more about our standards

Our core standards serve as the foundation of behaviors that drive us.

Erik Reagan, Focus Lab Co-Founder