This is Where the Magic Happens

A Photographic Tour of the New Focus Lab Digs

This week has been one of hoots, high fives, and hot-cha’s. We’ve been doing the proverbial end zone dance for 24 straight hours. Why? Well, for one we just launched our shiny new website. But, just on the heels of that, we also opened our doors to hundreds of our local friends and colleagues for our first party in the new space. The party, which is more of a commemoration, comes about two a half months into our occupation of the space and roughly four months after demolition took place on structures remaining from previous occupants.

Here’s what it looked like just after we got started.

For those of you who cannot make it to the party, we wanted to give you the grand tour here.

Our entryway really sets the tone of who we are. Unlike the rest of the space’s neutral hues, the entry boasts our signature color: #FE4444. This enormous aluminum sign, mounted over the wooden wall installation, is backlit by color-changing LED lights. Opposite our sign is a glass board with paint markers, where our resident illustrators draw relevant daily messages for the rest of the team.

The meat and potatoes of the space is our collective work area. This space is clearly defined by a drop ceiling overhead (renovated from it’s earlier iteration) and is nestled at the corner of two rows of 6 ft windows, providing ample natural light and panoramic views of downtown Savannah.

The space is personal yet communal. Each team member has their own (locally made) desk decorated to reflect their unique personality. And yet we all sit together as one team, including both me and Erik.

Standing tall adjacent the workspace is a bookshelf filled with craft-specific books for the team’s continuing education.

We do a lot of brainstorming around the collaboration table: a butcher block table on wheels, covered with butcher paper, and surrounded by seating. Here we can write/draw/sketch ideas right on the table. The enclosing glass wall is the only partition in the space, serving as a sound barrier between the workspace and the conference/event/play space.

Here are some more shots that really represent the overall aesthetic of the space - clean, minimalist, modern-industrial - captured perfectly by our designer Kathy Fritz.

Eight of our very own motivation posters hang on the south wall, interspersed between the many windows. The messages of the posters were self-conceived, self-designed, and self-drafted. And they reflect the heart and soul of our company. They are our north star across all touchpoints of the organization.

Moving around the glass partition, we come upon the modular conference/event/play space. In this area, you’ll see that we’ve mounted a large flatscreen TV. Yes, it is hung from a barn door track. (For more information on how to make that awesomeness happen, stay tuned for our forthcoming How-To post in the coming week.) The wall that the TV hangs from doubles as a dry erase board. Pretty nifty, eh?

This is where we conduct staff meeting, client conferences, and the like. The four tables that make up the conference table actually fold, tuck, and roll, enabling us to open the floor for more free-form activities, like ReFresh events, speakers, movie nights, or video gaming.

In the foreground, you’ll note the ginormous bean bags, which have been put to great use for napping, reading, and the occasional wrestling match.

Check out those cork floors, compliments of Jelinek Cork! As we head into the kitchen area, note the second bookshelf, this one piled high with books on leadership, motivation, and business and personal development.

The kitchen is really a stylistic centerpiece for the space. You may recall the wooden wall installation from the front entryway, which is echoed in the kitchen backsplash but extended through the ceiling, garage door-esque. We have a fully-stocked fridge and pantry, a water filtration system, and a high-end Technivorm Mochamaster coffee maker. Representative of the family that we are, we all eat together at another butcher block table on wheels.

No design office would be complete without uber stylish bike racks. We live in Savannah, GA, which offers us great quality of life. Not to mention really nice weather for more than half the year. Many of us bike, so we embraced that and made our modes of transportation double as wall decor. We also have dual cross-mounted mailboxes for INNIE and OUTIE mail. Hey, it’s the little things…

Last but not least is the only enclosed space in the 2,400 square foot space, the “phone call room.” This cozy space is ideal for podcasting, remote/video training, sales calls, overflow meeting space, or a reading lounge.

Check out the brag-worthy ON AIR sign mounted above the door outside the room, which notifies our team if the room is in use.

So, there you have it. Certainly a step up from our 220-square foot digs at ThincSavannah. Though, we’re ever grateful for our beginnings there. We’re also extremely grateful to Don Stauffer of Lion Management and James Atwell for his carpentry assistance. We couldn’t have done this without them.

We couldn’t be more humbled, honored, and proud of our growth and the motivation it’s given us all. As our team spreads our wings and we settle into this amazing, creative space, we promise more and better services/products to come.

Join the conversation

Philip on October 25, 2013

Beautiful space and photos guys, looks like a super inspiring place to work.  How do you plan on accommodating more people as you grow your company?  Seems like your work area is at max capacity.

Jed Bridges on October 25, 2013

Looks killer guys! Love the Paper table-cloth roll thing haha

Osvaldo Osorio on October 25, 2013

My God, this is my dream! It’s an awesome space to create things like you do. Congratulations, it was a inspiring tour. When I growth up we want to be like you! :)

Logan on October 25, 2013

Great stuff guys! Love how much light is let in in every room. So rad. Keep doing amazing work.

Mike on October 25, 2013

The place looks great! The small team I work with recently moved into an office space and it’s still pretty much empty. Hoping to jazz it up soon. Speaking of the communal working area…I appreciate the collaboration efforts, but don’t you guys ever want more privacy? I just think how happy I am that I don’t have to hear other’s phone calls, and hear their coughing when sick. Or I can pick my nose if necessary ;) Anyway, place looks awesome, congrats!

Sean on October 25, 2013

Love the culture.
Love the website.
Love the space.
Love the details.

Gurinder Singh on October 25, 2013

This is awesome. Roll-on table is really a good idea and. A space where everybody dreams to work..

John Choura Jr. on October 25, 2013

One word ... Damn. This is good.

Danielle LeComte on October 25, 2013

Love the new space… very sexy!

Seth Jenks on October 25, 2013

Love the space. I like the posters.

Raul on October 25, 2013

Looking sharp. :)

Great job.

Michael Parks on October 25, 2013

I really love your office space, really clean and I love all the different elements that you used to bring it all together as well as the hardware readjustments (tables, etc). Also, I really love the floating tv! : )

Dennis on October 25, 2013

Amazing office, its a dream place to work. Wondering if any of you need a home. You should have a bedroom there.

You didn’t show us your toilet :////

Bilal Khettab on October 25, 2013

I wanna work with you people !!!

Dan on October 25, 2013

Space and new sign looks great. Love the paper roll table.

Dreb on October 25, 2013

I’ve been following the development of this new office. I can see the passion in every little things that you do. Very admirable and such massive inspiration you’ve given us. Thank you :)

Jesse on October 26, 2013


Bill Kenney on October 27, 2013

Thanks for all the love! We are super excited about the new space and humbled by all the great response we have received already :)

Jérémy Paul on October 28, 2013

So… all these are vray renders right ?

Al Rayhan on October 30, 2013

Here is everything is perfect, I am really inspired…..

Dan on October 30, 2013

Place looks amazing

Masoud on November 12, 2013

Really thanks :)
we’ve got some ideas new for our new home-office from you guys.

Bill Kenney on November 12, 2013

Great to hear @Masoud, Thanks @Dan and @Al Rayhan!

Norik on November 25, 2013

It’s a great looking space. You guys have done an awesome job with all the decor and creating a functional space at the same time.

Also thanks for sharing this.

Name on December 5, 2013


Jerry on December 11, 2013

Really love the digs guys!

Carolyn on January 13, 2014

Really inspired by your workspace. The roll of paper on the collaboration table is genius. And I’m a sucker for motivation posters. Love it!

Gabriel Shaze ™ on February 5, 2014

When I start my own company, the office space is going to look like this.
Thanks for sharing :)

Kathleen Fritz on February 13, 2014

It was great working with you guys on the design of the space.  Bill has a great vision and a wonderful group of creative people to work with.  Would be great to get some of these shots for my website. 

Tri Nguyen on July 22, 2014

that is soooo focusss. You guys have a wonderful workspace! Keep going

Ian on August 29, 2014

Great space….beautiful!

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