Focus Lab http://focuslabllc.com/ A collection of detailed case studies along with nerd talk and company shenanigans. en-us Mon, 18 Dec 2017 01:10:30 +0000 Mon, 18 Dec 2017 01:10:30 +0000 Best Practices for Launching your Brand http://focuslabllc.com/digest/best-practices-for-launching-your-brand Thu, 14 Dec 2017 15:30:00 +0000 Summer Teal Simpson Hitch http://focuslabllc.com/digest/best-practices-for-launching-your-brand

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Spotlight On: Jessie http://focuslabllc.com/digest/spotlight-on-jessie Tue, 21 Nov 2017 15:22:00 +0000 Jessie Gilligan http://focuslabllc.com/digest/spotlight-on-jessie

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More Than a Number: Reaching 21 Employees http://focuslabllc.com/digest/more-than-a-number-reaching-21 Fri, 20 Oct 2017 19:03:00 +0000 Bill Kenney http://focuslabllc.com/digest/more-than-a-number-reaching-21

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Brand Strategy: A Bird’s Eye View http://focuslabllc.com/digest/brand-strategy-a-birds-eye-view Wed, 18 Oct 2017 16:15:00 +0000 Erik Reagan http://focuslabllc.com/digest/brand-strategy-a-birds-eye-view

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The Hidden Craft of Logotype Design http://focuslabllc.com/digest/the-hidden-craft-of-logotype-design Wed, 18 Oct 2017 15:13:00 +0000 Erik Reagan http://focuslabllc.com/digest/the-hidden-craft-of-logotype-design

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How We Do: Talking the Talk, aka Brand Voice http://focuslabllc.com/digest/how-we-do-talking-the-talk-aka-brand-voice Wed, 18 Oct 2017 13:59:00 +0000 Erik Reagan http://focuslabllc.com/digest/how-we-do-talking-the-talk-aka-brand-voice

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Spotlight: Genina http://focuslabllc.com/digest/spotlight-genina Wed, 11 Oct 2017 17:38:29 +0000 Genina Ramirez http://focuslabllc.com/digest/spotlight-genina

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Naming Our Baby, AKA What's a Quokka? http://focuslabllc.com/digest/naming-our-baby-aka-whats-a-quokka Thu, 28 Sep 2017 16:59:00 +0000 Summer Teal Simpson Hitch http://focuslabllc.com/digest/naming-our-baby-aka-whats-a-quokka

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Messaging: What It Is, Why You Need It http://focuslabllc.com/digest/messaging-what-it-is-and-why-you-need-it Wed, 20 Sep 2017 20:54:00 +0000 Cléa Hernandez http://focuslabllc.com/digest/messaging-what-it-is-and-why-you-need-it

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Spotlight: Erin http://focuslabllc.com/digest/spotlight-erin-m-kessler Thu, 17 Aug 2017 16:33:00 +0000 Erin Kessler http://focuslabllc.com/digest/spotlight-erin-m-kessler

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Spotlight: Bryan http://focuslabllc.com/digest/spotlight-bryan-fordham Fri, 04 Aug 2017 15:23:00 +0000 Bryan Fordham http://focuslabllc.com/digest/spotlight-bryan-fordham

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Q3: Focus Lab Team, Assemble! http://focuslabllc.com/digest/q3-focus-lab-team-assemble Thu, 20 Jul 2017 17:20:54 +0000 Kellie Groover http://focuslabllc.com/digest/q3-focus-lab-team-assemble

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Why You Shouldn’t Rush Branding http://focuslabllc.com/digest/why-you-shouldnt-rush-branding Thu, 06 Jul 2017 17:18:00 +0000 Will Straughn http://focuslabllc.com/digest/why-you-shouldnt-rush-branding

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Clarity of Purpose Affords Focus http://focuslabllc.com/digest/clarity-of-purpose-affords-focus Wed, 21 Jun 2017 14:04:00 +0000 Bill Kenney http://focuslabllc.com/digest/clarity-of-purpose-affords-focus

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Why Does My Interactive Project Take So Long? http://focuslabllc.com/digest/why-does-my-interactive-project-take-so-long Thu, 01 Jun 2017 14:04:00 +0000 Shabnam Gideon http://focuslabllc.com/digest/why-does-my-interactive-project-take-so-long

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Why Projects Fail http://focuslabllc.com/digest/why-projects-fail Thu, 18 May 2017 14:00:00 +0000 Summer Teal Simpson Hitch http://focuslabllc.com/digest/why-projects-fail

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Spotlight: JT Grauke http://focuslabllc.com/digest/spotlight-jt-grauke Thu, 04 May 2017 16:35:00 +0000 JT Grauke http://focuslabllc.com/digest/spotlight-jt-grauke

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Nicely Said: Writing for the Web with Style and Purpose http://focuslabllc.com/digest/nicely-said-writing-for-the-web-with-style-and-purpose Thu, 20 Apr 2017 13:48:00 +0000 Cléa Hernandez http://focuslabllc.com/digest/nicely-said-writing-for-the-web-with-style-and-purpose

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The Making of the End of Year Video http://focuslabllc.com/digest/the-making-of-the-end-of-year-video Thu, 06 Apr 2017 13:58:00 +0000 Will Kesling http://focuslabllc.com/digest/the-making-of-the-end-of-year-video View the full article on focuslabllc.com

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Reading the Signs: Determining the Necessity of a Mark http://focuslabllc.com/digest/reading-the-signs-determining-the-necessity-of-a-mark Thu, 16 Mar 2017 14:30:00 +0000 Summer Teal Simpson Hitch http://focuslabllc.com/digest/reading-the-signs-determining-the-necessity-of-a-mark

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Bring the Cha-Ching With Pro Copywriting http://focuslabllc.com/digest/bring-the-cha-ching-with-pro-copywriting Thu, 02 Mar 2017 15:48:00 +0000 Cléa Hernandez http://focuslabllc.com/digest/bring-the-cha-ching-with-pro-copywriting

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The Innovators http://focuslabllc.com/digest/the-innovators Thu, 16 Feb 2017 05:00:00 +0000 Charisse Bennett http://focuslabllc.com/digest/the-innovators

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Music To Focus To (Video) http://focuslabllc.com/digest/music-to-focus-to-video Thu, 02 Feb 2017 15:44:00 +0000 Will Kesling http://focuslabllc.com/digest/music-to-focus-to-video

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Soup to Nuts: Branding from Square One http://focuslabllc.com/digest/soup-to-nuts-branding-from-square-one Thu, 19 Jan 2017 20:01:00 +0000 Chase Turberville http://focuslabllc.com/digest/soup-to-nuts-branding-from-square-one

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2016 Recap http://focuslabllc.com/digest/2016-recap Wed, 11 Jan 2017 19:35:00 +0000 Erik Reagan http://focuslabllc.com/digest/2016-recap

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Snapshot: This Month in Pictures http://focuslabllc.com/digest/snapshot-this-month-in-pictures-1 Thu, 17 Nov 2016 15:38:00 +0000 Alicja Colon http://focuslabllc.com/digest/snapshot-this-month-in-pictures-1 View the full article on focuslabllc.com

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Ditching Assumed Constraints http://focuslabllc.com/digest/ditching-assumed-constraints Thu, 03 Nov 2016 19:24:00 +0000 Erik Reagan http://focuslabllc.com/digest/ditching-assumed-constraints

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Reading: Crucial Conversations http://focuslabllc.com/digest/book-blog-crucial-conversations Thu, 20 Oct 2016 13:00:00 +0000 Shabnam Gideon http://focuslabllc.com/digest/book-blog-crucial-conversations

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BNCONF 2016 http://focuslabllc.com/digest/bnconf-2016 Thu, 29 Sep 2016 04:00:00 +0000 Summer Teal Simpson Hitch http://focuslabllc.com/digest/bnconf-2016

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Circles Recap http://focuslabllc.com/digest/circles-recap Thu, 22 Sep 2016 14:10:00 +0000 Alicja Colon http://focuslabllc.com/digest/circles-recap View the full article on focuslabllc.com

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Spotlight: Shayna, Photo Intern http://focuslabllc.com/digest/spotlight-shayna-photo-intern Thu, 15 Sep 2016 14:22:06 +0000 Kellie Groover http://focuslabllc.com/digest/spotlight-shayna-photo-intern

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Keep It Real: Writing With Intention, Part 2 http://focuslabllc.com/digest/keep-it-real-writing-with-intention-part-2 Thu, 01 Sep 2016 13:53:00 +0000 Cléa Hernandez http://focuslabllc.com/digest/keep-it-real-writing-with-intention-part-2 View the full article on focuslabllc.com

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The Skinny on Market Research (and Why We Don't Do It) http://focuslabllc.com/digest/the-skinny-on-market-research-and-why-we-dont-do-it Thu, 18 Aug 2016 14:30:00 +0000 Summer Teal Simpson Hitch http://focuslabllc.com/digest/the-skinny-on-market-research-and-why-we-dont-do-it

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The Client Perspective: Daniel Meth, Recitate http://focuslabllc.com/digest/the-client-perspective-daniel-meth-recitate Thu, 04 Aug 2016 15:38:00 +0000 Alicja Colon http://focuslabllc.com/digest/the-client-perspective-daniel-meth-recitate View the full article on focuslabllc.com

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Keep It Real: Writing with Intention, Part I http://focuslabllc.com/digest/keep-it-real-writing-with-intention-part-i Thu, 21 Jul 2016 17:30:00 +0000 Cléa Hernandez http://focuslabllc.com/digest/keep-it-real-writing-with-intention-part-i

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Q3: Who Wears Orange Crocs? http://focuslabllc.com/digest/q3-who-wears-orange-crocs Fri, 08 Jul 2016 14:00:00 +0000 Kellie Groover http://focuslabllc.com/digest/q3-who-wears-orange-crocs

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How We Do: Whole 30 http://focuslabllc.com/digest/how-we-do-whole-30 Thu, 16 Jun 2016 14:26:00 +0000 Kellie Groover http://focuslabllc.com/digest/how-we-do-whole-30

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Collision 2016 http://focuslabllc.com/digest/collision-2016 Thu, 02 Jun 2016 13:00:00 +0000 Charisse Bennett http://focuslabllc.com/digest/collision-2016

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The Why We Do http://focuslabllc.com/digest/the-why-we-do Thu, 19 May 2016 15:33:00 +0000 Will Kesling http://focuslabllc.com/digest/the-why-we-do

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New Website, Fresh New Focus http://focuslabllc.com/digest/new-website-fresh-new-focus Thu, 05 May 2016 04:00:00 +0000 Erik Reagan http://focuslabllc.com/digest/new-website-fresh-new-focus

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Creative South Recap http://focuslabllc.com/digest/creative-south-recap Thu, 21 Apr 2016 14:59:00 +0000 Erik Reagan http://focuslabllc.com/digest/creative-south-recap

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Spotlight: Cléa Hernandez http://focuslabllc.com/digest/spotlight-clea-hernandez Fri, 01 Apr 2016 18:47:00 +0000 Cléa Hernandez http://focuslabllc.com/digest/spotlight-clea-hernandez

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Outliers by Malcolm Gladwell http://focuslabllc.com/digest/outliers-by-malcolm-gladwell Thu, 17 Mar 2016 13:00:00 +0000 Erik Reagan http://focuslabllc.com/digest/outliers-by-malcolm-gladwell

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#focusonfit http://focuslabllc.com/digest/focusonfit Thu, 03 Mar 2016 16:10:00 +0000 Erik Reagan http://focuslabllc.com/digest/focusonfit

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What’s in a Name? http://focuslabllc.com/digest/whats-in-a-name Thu, 18 Feb 2016 15:00:00 +0000 Erik Reagan http://focuslabllc.com/digest/whats-in-a-name

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Spotlight: Oatemeal http://focuslabllc.com/digest/spotlight-oatemeal Thu, 21 Jan 2016 18:05:00 +0000 Erik Reagan http://focuslabllc.com/digest/spotlight-oatemeal

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Q1: Rendezvous Recap http://focuslabllc.com/digest/q1-rendezvous-recap Thu, 14 Jan 2016 16:43:00 +0000 Erik Reagan http://focuslabllc.com/digest/q1-rendezvous-recap

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Kickstarting 2016 http://focuslabllc.com/digest/kickstarting-2016 Thu, 07 Jan 2016 14:58:00 +0000 Erik Reagan http://focuslabllc.com/digest/kickstarting-2016

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2015 Recap http://focuslabllc.com/digest/2015-recap Wed, 30 Dec 2015 16:27:00 +0000 Erik Reagan http://focuslabllc.com/digest/2015-recap

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Happy Holidays from Focus Lab http://focuslabllc.com/digest/happy-holidays-from-focus-lab Thu, 17 Dec 2015 18:19:00 +0000 Erik Reagan http://focuslabllc.com/digest/happy-holidays-from-focus-lab

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The 5 Essential People Skills http://focuslabllc.com/digest/the-5-essential-people-skills Thu, 10 Dec 2015 16:02:00 +0000 Erik Reagan http://focuslabllc.com/digest/the-5-essential-people-skills

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Best of 2015 http://focuslabllc.com/digest/best-of-2015 Thu, 03 Dec 2015 15:48:00 +0000 Erik Reagan http://focuslabllc.com/digest/best-of-2015

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Focus on Fantasy http://focuslabllc.com/digest/focus-on-fantasy Tue, 24 Nov 2015 14:16:00 +0000 Erik Reagan http://focuslabllc.com/digest/focus-on-fantasy

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How Focus Lab Do http://focuslabllc.com/digest/how-focus-lab-do Thu, 19 Nov 2015 15:23:00 +0000 Erik Reagan http://focuslabllc.com/digest/how-focus-lab-do

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Spotlight: Lauren Davis http://focuslabllc.com/digest/spotlight-lauren-davis Wed, 11 Nov 2015 16:29:00 +0000 Erik Reagan http://focuslabllc.com/digest/spotlight-lauren-davis

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Influences Come in Many Different Forms http://focuslabllc.com/digest/influences-come-in-many-different-forms Thu, 05 Nov 2015 13:41:00 +0000 Erik Reagan http://focuslabllc.com/digest/influences-come-in-many-different-forms

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When Should You Use a CMS? http://focuslabllc.com/digest/when-should-you-use-a-cms Thu, 22 Oct 2015 14:00:00 +0000 Erik Reagan http://focuslabllc.com/digest/when-should-you-use-a-cms

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Picking a Color For Your Brand http://focuslabllc.com/digest/picking-a-color-for-your-brand Thu, 15 Oct 2015 18:18:00 +0000 Erik Reagan http://focuslabllc.com/digest/picking-a-color-for-your-brand

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A Glimpse into Our Partnership with 500px http://focuslabllc.com/digest/a-glimpse-into-our-partnership-with-500px Wed, 14 Oct 2015 17:58:00 +0000 Erik Reagan http://focuslabllc.com/digest/a-glimpse-into-our-partnership-with-500px

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Q4: Just Bounce With It http://focuslabllc.com/digest/q4-just-bounce-with-it Thu, 08 Oct 2015 14:59:00 +0000 Erik Reagan http://focuslabllc.com/digest/q4-just-bounce-with-it

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The Many Fur Faces of Focus Lab http://focuslabllc.com/digest/the-many-fur-faces-of-focus-lab Wed, 30 Sep 2015 19:38:00 +0000 Erik Reagan http://focuslabllc.com/digest/the-many-fur-faces-of-focus-lab

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Be Nice… The Key to Mastering Customer Service http://focuslabllc.com/digest/be-nice-the-key-to-mastering-customer-service Tue, 22 Sep 2015 14:30:00 +0000 Erik Reagan http://focuslabllc.com/digest/be-nice-the-key-to-mastering-customer-service

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Brands, Bigger than a Logo http://focuslabllc.com/digest/brands-bigger-than-a-logo Wed, 16 Sep 2015 15:57:00 +0000 Erik Reagan http://focuslabllc.com/digest/brands-bigger-than-a-logo

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Diving Deeper: How Long Does Branding Take? http://focuslabllc.com/digest/diving-deeper-how-long-does-branding-take Thu, 10 Sep 2015 14:25:00 +0000 Erik Reagan http://focuslabllc.com/digest/diving-deeper-how-long-does-branding-take

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Nupoor Drops the Mic http://focuslabllc.com/digest/nupoor-drops-the-mic Thu, 03 Sep 2015 12:59:00 +0000 Erik Reagan http://focuslabllc.com/digest/nupoor-drops-the-mic

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The Client Perspective: James Laws, WP Ninjas http://focuslabllc.com/digest/the-client-perspective-james-laws-wp-ninjas Mon, 24 Aug 2015 19:44:00 +0000 Erik Reagan http://focuslabllc.com/digest/the-client-perspective-james-laws-wp-ninjas

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Spotlight: Chase Turberville http://focuslabllc.com/digest/spotlight-chase-turberville Thu, 20 Aug 2015 15:30:00 +0000 Erik Reagan http://focuslabllc.com/digest/spotlight-chase-turberville

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Wilyo’s Week in Review: Annual Team Retreat http://focuslabllc.com/digest/wilyos-week-in-review-annual-team-retreat Tue, 11 Aug 2015 14:24:00 +0000 Erik Reagan http://focuslabllc.com/digest/wilyos-week-in-review-annual-team-retreat

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Busyness and Flow http://focuslabllc.com/digest/busyness-and-flow Thu, 06 Aug 2015 15:30:00 +0000 Erik Reagan http://focuslabllc.com/digest/busyness-and-flow

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Behind the Scenes: A Little Party Never Killed Nobody http://focuslabllc.com/digest/behind-the-scenes-a-little-party-never-killed-nobody Tue, 28 Jul 2015 14:27:00 +0000 Erik Reagan http://focuslabllc.com/digest/behind-the-scenes-a-little-party-never-killed-nobody

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Why We Do: Discovery http://focuslabllc.com/digest/why-we-do-discovery Wed, 22 Jul 2015 15:13:00 +0000 Erik Reagan http://focuslabllc.com/digest/why-we-do-discovery

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Spotlight: Nupoor. Or, What’s in a job title? http://focuslabllc.com/digest/spotlight-nupoor-or-whats-in-a-job-title Wed, 08 Jul 2015 13:30:00 +0000 Erik Reagan http://focuslabllc.com/digest/spotlight-nupoor-or-whats-in-a-job-title

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The Client Perspective: Josh Delofsky of uRoto Fantasy Sports http://focuslabllc.com/digest/the-client-perspective-josh-delofsky-of-uroto-fantasy-sports Wed, 01 Jul 2015 15:52:00 +0000 Erik Reagan http://focuslabllc.com/digest/the-client-perspective-josh-delofsky-of-uroto-fantasy-sports

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The Law of Authenticity: Why ‘Sales’ is Not a Dirty Word http://focuslabllc.com/digest/the-law-of-authenticity-why-sales-is-not-a-dirty-word Wed, 24 Jun 2015 14:35:00 +0000 Erik Reagan http://focuslabllc.com/digest/the-law-of-authenticity-why-sales-is-not-a-dirty-word

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Walking the Walk: The Significance of Brand Behavior http://focuslabllc.com/digest/walking-the-walk-the-significance-of-brand-behavior Mon, 15 Jun 2015 14:02:00 +0000 Erik Reagan http://focuslabllc.com/digest/walking-the-walk-the-significance-of-brand-behavior

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Portfolio: Heap http://focuslabllc.com/digest/portfolio-heap-analytics Wed, 10 Jun 2015 13:58:00 +0000 Erik Reagan http://focuslabllc.com/digest/portfolio-heap-analytics

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In the Studio: Find Your Calling http://focuslabllc.com/digest/in-the-studio-find-your-calling Thu, 04 Jun 2015 14:00:00 +0000 Erik Reagan http://focuslabllc.com/digest/in-the-studio-find-your-calling

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The Client Perspective: Charley Todd of Ted Todd Insurance http://focuslabllc.com/digest/the-client-perspective-charley-todd-of-ted-todd-insurance Fri, 22 May 2015 13:13:00 +0000 Erik Reagan http://focuslabllc.com/digest/the-client-perspective-charley-todd-of-ted-todd-insurance

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Video: Sneak Peek at Sidecar http://focuslabllc.com/digest/video-sneak-peek-at-sidecar Tue, 19 May 2015 14:00:00 +0000 Erik Reagan http://focuslabllc.com/digest/video-sneak-peek-at-sidecar

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Focus Field Day http://focuslabllc.com/digest/focus-field-day Wed, 13 May 2015 12:57:00 +0000 Erik Reagan http://focuslabllc.com/digest/focus-field-day

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Five Years Old http://focuslabllc.com/digest/five-years-old Fri, 08 May 2015 16:57:00 +0000 Erik Reagan http://focuslabllc.com/digest/five-years-old

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How We Do: Team Building http://focuslabllc.com/digest/how-we-do-team-building Tue, 05 May 2015 16:04:00 +0000 Erik Reagan http://focuslabllc.com/digest/how-we-do-team-building

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Our Social Media “Game” http://focuslabllc.com/digest/our-social-media-game Wed, 29 Apr 2015 14:41:00 +0000 Erik Reagan http://focuslabllc.com/digest/our-social-media-game

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Your Partnership with Us: Designing Communication http://focuslabllc.com/digest/your-partnership-with-us-designing-communication Wed, 22 Apr 2015 18:38:00 +0000 Erik Reagan http://focuslabllc.com/digest/your-partnership-with-us-designing-communication

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The Role of Business Strategy in Design http://focuslabllc.com/digest/the-role-of-business-strategy-in-design Tue, 07 Apr 2015 14:47:00 +0000 Erik Reagan http://focuslabllc.com/digest/the-role-of-business-strategy-in-design

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Diving Deeper: Why We Chose Asana http://focuslabllc.com/digest/diving-deeper-why-we-chose-asana Mon, 06 Apr 2015 14:20:00 +0000 Erik Reagan http://focuslabllc.com/digest/diving-deeper-why-we-chose-asana

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Spotlight: Joshua http://focuslabllc.com/digest/spotlight-joshua Tue, 31 Mar 2015 14:20:00 +0000 Erik Reagan http://focuslabllc.com/digest/spotlight-joshua

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Spotlight: Will Straughn http://focuslabllc.com/digest/spotlight-will-straughn Tue, 24 Mar 2015 13:17:00 +0000 Erik Reagan http://focuslabllc.com/digest/spotlight-will-straughn

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Snapshot: This Month in Pictures http://focuslabllc.com/digest/snapshot-this-month-in-pictures Thu, 19 Mar 2015 16:08:00 +0000 Erik Reagan http://focuslabllc.com/digest/snapshot-this-month-in-pictures

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How We Do: Defining Photography Style http://focuslabllc.com/digest/how-we-do-defining-photography-style Thu, 12 Mar 2015 18:56:00 +0000 Erik Reagan http://focuslabllc.com/digest/how-we-do-defining-photography-style

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Spotlight: Alex http://focuslabllc.com/digest/spotlight-alex Tue, 10 Mar 2015 16:13:00 +0000 Erik Reagan http://focuslabllc.com/digest/spotlight-alex

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How We Do: The Project Management Experience http://focuslabllc.com/digest/how-we-do-the-project-management-experience Thu, 05 Mar 2015 15:27:00 +0000 Erik Reagan http://focuslabllc.com/digest/how-we-do-the-project-management-experience

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Portfolio: Assembly Branding http://focuslabllc.com/digest/portfolio-assembly-branding Fri, 27 Feb 2015 15:47:00 +0000 Erik Reagan http://focuslabllc.com/digest/portfolio-assembly-branding

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Spotlight: Charisse http://focuslabllc.com/digest/spotlight-charisse Mon, 23 Feb 2015 19:02:00 +0000 Erik Reagan http://focuslabllc.com/digest/spotlight-charisse

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2014 Recap http://focuslabllc.com/digest/2014-recap Thu, 18 Dec 2014 17:16:00 +0000 Erik Reagan http://focuslabllc.com/digest/2014-recap

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Snapshot: This Week in Photos 12/8 http://focuslabllc.com/digest/snapshot-this-week-in-photos-12-8 Wed, 10 Dec 2014 01:25:00 +0000 Erik Reagan http://focuslabllc.com/digest/snapshot-this-week-in-photos-12-8

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We Go Places: Client Kickoff in the Big Apple http://focuslabllc.com/digest/we-go-places-client-kickoff-in-the-big-apple Thu, 20 Nov 2014 15:00:00 +0000 Erik Reagan http://focuslabllc.com/digest/we-go-places-client-kickoff-in-the-big-apple

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Behind the Scenes: Focus on the Fun Stuff http://focuslabllc.com/digest/behind-the-scenes-focus-on-the-fun-stuff Tue, 18 Nov 2014 16:00:00 +0000 Erik Reagan http://focuslabllc.com/digest/behind-the-scenes-focus-on-the-fun-stuff

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Spotlight: Andy http://focuslabllc.com/digest/spotlight-andy Thu, 30 Oct 2014 19:00:00 +0000 Erik Reagan http://focuslabllc.com/digest/spotlight-andy

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Behind the Scenes: A View from the Top http://focuslabllc.com/digest/behind-the-scenes-a-view-from-the-top Wed, 29 Oct 2014 15:00:00 +0000 Erik Reagan http://focuslabllc.com/digest/behind-the-scenes-a-view-from-the-top

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