In the Studio: Find Your Calling

By Alicja Colon

We recently concluded branding for Find Your Calling (FYC), an initiative of CareerBuilder child company EMSI, that offers free, user-friendly access to a tremendous database of labor market, job posting, and education data to help students and their parents make data-informed (economic) decisions about their future career paths.

I had the joy of conceptualizing, styling, and shooting the case study.

FYC's brand is one of light, hope, energy, and youthfulness. Plugging students into fulfilling career paths...that's pretty aspirational. I wanted to expound on that feeling. But how?

After conceptualizing, it was apparent that the feeling of hope - of a mission - is uplifting. How better to visualize that feeling other than through floating? The concept was born.

After selecting three professions, the process of styling, shooting, and retouching began.

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Stay tuned for more to come from our FYC case study…