Designer Sam Stratton has created a beautiful branding experience for an upcoming design conference (you’ll see it soon enough). I was asked to capture Matt Yow assisting Sam with the custom hand-inked lettering for the brand.
In first approaching this, I knew I wanted the viewer to feel like they were part of the entire creative process. When I work with motion and video I have the opportunity to instantly grab the viewers attention, and that’s why I conceptualized a more macro, up-close, jumpy style to this video.
In the end, Matt Yow did a great job creating a unique ink type, but it was my job to take that process and translate it into something someone could watch and enjoy. So… enjoy.
Make Some Noise