Be the brand that customers want and competitors envy.

Focus Lab is a global B2B brand agency.

Learn about our brand process

Zuora

Brand Strategy, Verbal Identity, Visual Identity, Brand Support

Luminate

Brand Strategy, Verbal Identity, Visual Identity, Brand Support

Trustedsec grid sq2

TrustedSec

Brand Strategy, Verbal Identity, Visual Identity

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Push beyond the limitations of your current brand.

What if...

  • You could clearly communicate your vision, what you do, and why it matters?
  • Your brand was the greatest driver for revenue?
  • Your brand allowed you to go public or attract M&As?
  • You were positioned to claim the #1 spot in your industry?

If these brand opportunities could unlock potential in your business, reach out and tell us your story.

Let's chat

Learnings and Insights

Mergers and Acquisitions Part 2

The Brand Way to M&A: Part Two — Galvanize the culture

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7 min read
B2B doesn't have to mean boring

8 B2B Rebrands That Got It Right

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12 min read
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B2B Brand Archetypes: 12 Compelling Characters That Can Tell Your Story

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13 min read
Ma1 blogsq

The Brand Way to M&A: Part One — Get a Game Plan

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7 min read
Concept blog

How We Use Brand Concepts to Build Better Brands

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5 min read
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Outreach Marketo Netflix Frame io Adobe Udacity Braze Invision Tray io Beamery 01 BAMBOOHR2 01 Asapp Storybots Weebly

Client Praise

Hear what it’s like to work with us from the voices of our clients.

Recent Client Press

HubSpot Invests in Tango to Simplify Software Adoption for Businesses of All Sizes
Locally, Leading Online-to-Offline Shopping Solution, Secures Series A Funding
Accenture To Acquire Udacity To Build a Learning Platform Focused On AI
Read more client wins